5. Bed, Bath & Beyond Burger: Like furniture? Like food? Don’t have time to shop for both? Find it between the Yankee Candles and heavy-duty hand juicers.
4. Beyond the Sea Burger: It’s definitely not fish, but the customers don’t have to know that. Le ‘Ger de Mer for our more European audiences.
3. Impossible Burger: Let’s be real—these taste much better than the Beyond Burger. If we use the same name we’ll get at least half of their sales by pure chance.
2. Burger: Nothing else. They won’t know what to do.